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Seven prospecting rules that produce leads
Guest Blog Seven prospecting rules that produce leads By Brian Carroll Roughly 92% of b-to-b buyers are open to cold calls if the sales person’s pitch is relevant, according to MarketingSherpa. That...
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How to fire up cold calls
When cold calling, sales execs shouldn’t be so quick to nuke the prospect’s voice mail; there may be some valuable information in the message about how to move forward. Don’t be afraid to cultivate...
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Better landing pages keep customers from flying away
For b-to-b sales executives aiming to improve their lead-generation efforts via their Web sites, there are several concrete steps they can take. For starters, in the layout of the landing page avoid...
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